AI Concept Campaign · Self-Initiated · Sports · Dark Void
AI Concept Campaign · Self-Initiated · Sports · Dark Void
A self-initiated AI concept campaign for Nike — built around a dark void aesthetic with toxic military green lighting, crowd imagery and graphic insert cards. Developed through AI image and video generation to demonstrate what next-generation sports campaign production looks like when generative technology meets creative direction.
Concept Film
AI Direction · Motion · Sound Design
Campaign Stills
AI Image Generation · 12 Frames
