AI Production · Social Campaign · Motion · Global

CHARLES
& KEITH

Client

Charles & Keith

Role

AI Creative Content Executive

Scope

AI Image · AI Video · Social Reels · Campaign Direction

Period

2025 – Present

AI-integrated campaign production for Charles & Keith — one of Asia's leading global fashion brands. AI-generated imagery and video at campaign scale across seasonal drops, social activations and trend campaigns. From animal-trend editorials to Qixi festival campaigns, holiday activations and viral social formats — bringing generative technology into the brand's content pipeline with full creative direction.

Most recently the Fall 26 season — a brushed-steel city plaza campaign film, studio product stills across footwear and suede leather goods, and a run of social formats spanning Qixi, an animated tennis bag and PDP still-life motion.

Fall 26 Campaign

AI Film · Campaign Stills · Social Reels