ZARA
MEN

Own the Dusk — a self-initiated AI spec film for Zara Men’s FW26 streetwear. Five friends and two vintage Mercedes saloons hold the concrete LA river channel at blue hour, between the bridge arches, the pylons and the last of the light on wet ground.

Instead of a lookbook lineup, each look is carried by a character with a job in the story: the driver, the racer, the mechanic, the snack thief and the quarterback. The film cuts between the group and close detail — rings, the cassette deck, a plaid scarf — so the clothes read as worn rather than modelled. The campaign stills follow the same cast, one per character.

Unaffiliated spec work. Created independently and not commissioned by, endorsed by or produced for Zara.