DESIGUAL

An AI campaign built around a single print — concentric circles in acid green, cobalt and hot pink — carried from fabric macro through studio portraiture into a full poolside world.

The production runs on two registers. Studio looks sit against a hard blue-to-green gradient sweep, lit flat so the print does the work. The location half moves the same garments into a sun-bleached Mediterranean villa — pink picket fence, breeze blocks, pinwheels, a pink kettle grill — where props are colour-matched to the collection rather than the set. Holding one print consistent across every frame, at macro and full-length, is what makes the set read as a single campaign instead of a folder of generations.

The campaign was built on a node-based canvas rather than a prompt box. Every output traces back through the graph to the reference that produced it — which is what makes a character, a garment or a set reproducible across dozens of frames instead of drifting between generations.