Fashion · AI Content · Photography · Motion Design
Fashion · AI Content · Photography · Motion Design
Spearheading the transformation of Charles & Keith's global creative output through AI-integrated storytelling and motion design. Managing end-to-end campaign production across digital, social, e-commerce, email and print — ensuring brand consistency while scaling production velocity through innovative AI SOPs.
Work spans high-fidelity editorial photography for SEA and global markets, AI-generated motion content (including the viral animal AI campaign), and cross-functional collaboration with regional marketing and digital teams.
