PROJETC ALOFT STAR: ALOFT HOTEL

Working as part of the Unity communications agency creative and production team i played the lead creative role in develop the look and feel for the graphic assets for the launch of the 2017 UK iinstallment of Project Aloft Star. A nationwide competition, which received hundreds of entries, with a finale eventin Liverpool that ran on Wednesday October 18 where six finalists competed for the £5000 cash prize and the chance to play in the United States.

"Unity’s blend of social expertise, passion for music and highly connected team made them the perfect fit as a partner for Aloft," said Elena Mendez, VP of brand management at Aloft Hotels. "We had an instant connection with the team and were really impressed with their refreshing creative approach that helped unlock some of the challenges." 

Designed for the next generation of travelers, Aloft Hotels bring a tech-forward, vibrant experience and a modern style that is different by design

Design assets included: Web banners in partnership with Votigo, menu cards, posters and social call outs.

I created a fluid vector paint style to be applied across the assets  in line with the 2017 Aloft Star hotel brand guidelines